Search + Social and its Impact on Keyword Research

Last November 24, 2011, I was invited to speak at the Pangasinan ICT Congress  to share some of my thoughts regarding Search Engine Optimization (SEO) and Social Media.

Looking back at the Google algorithm changes for almost a decade now, it is amazing how the algorithm is becoming more and more “sociable” in such a way that it does NOW seriously considers the social voices as well as the mindset of the searchers. The social media phenomenon has left the search engines (not only Google) no recourse but to respond and change their algorithms accordingly else they will be “outdated”.

Here are the Key Takeaways of my talk:

  • Have a sense of SEO Algorithm history
  • Improve your SEO Toolbox, add SOCIAL Tools
  • Update your SEO process to consider SOCIAL & REAL-TIME SEARCH
  • Google Plus is a GOLD MINE
  • Remember Microformats
  • Authorship Markup
  • Teach Clients to use social networks
  • INBOUND MARKETING

If you want to get a grip of my slides, you can download my presentation -> Search + Social and its Impact on Keyword Research.

Click on the  Pangasinan Digital ICT Congress poster to view some photos .

Pangasinan ICT Congress
comments

SEO Company Revisits You Tube Search Stories Video Creator

The YouTube video creator for search stories is an old app that has been around for sometime. I just had a time to re-visit it by using some search terms such as SEO Company Philippines, SEM Philippines and our brand keyword, Search Opt Media. Nice video creator indeed!

comments

Google+ Direct Connect is like Google’s “I’m Feeling Lucky” button

As you grow your Google+ Page, you will see it appear on search engines. You can query test your searchability by using “+” before your search query or brand for example,  ”+Search Opt Media” or “+Nike”.

Just like every SEO strategy, improving your Google+ Business page  search-ability would mean link building it and making it active like all other known legit SEO tactics that can be done.

Here is more on the Google+ Business Page.

comments

Step by Step Google Plus Business Page creation and Google+ Badge integration

Now that the Google Plus Page for business is out, it is always good that every online savvy business out there should create their pages NOW and integrate the Google+ badge to their websites.

Google+ create business page

How to create a Google Plus (Google+) Page for Business

1. Create your own Google+ Account first. (If you already have a Google+ account, you can skip this step)

Note: If your official business email is using the Google mail server, it is a lot easier to create the Google+ account using it. However; if you are using your own mail server then you need to create your Google account first so that you can create your Google+ account.

The You+ button can be found at the top left side of the Google.com home page.

 

See image below.

Google Plus Creation

2. Once you have created your Google+ account, you can find the “Create Page” link at the footer part of your page. Click on it and start filling up your company/business information such as business description, website URL and a lot more.  Start inviting other people to use/join your page. The Google+’s  step by step instruction is like a walk in the park.

Note: Make sure you choose to make your Google+ Page visible to “anyone on the web” should you wish to maximize your business exposure through search and social via Google properties.

See screenshot below:

Google+ Create

3. To manage your Google+ Page, you can click on the arrow just beside your Google+ account and click on the “manage your pages” link.

See below:

 

google+ manage

google+ manage button

4. You can also edit your Google+ Page by clicking on the “edit profile” button.

 

google+ edit button


5. After editing your Google+ Business Page, you can start using it like a Facebook Fan page.

Do you want to use the Google+ Badge on your website? Read further… (more…)

comments