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Keyword Research | The Meat & Potato of SEO and SEM – Part 2

by on 19. Aug, 2011 in Keyword Research, Search Engine Marketing, Search Engine Optimization

In my earlier post, I discussed the importance of knowing the Search Volume as well as the Competition in order to easily understand the playing field where you want to delve into. Search Volume (SV) raised to 2 divided by Competition (C) becomes your KEI (Keyword Effectiveness Index).  KEI= S squared all over C. Take [...]

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The Meat & Potato of Every SEO and SEM is Keyword Research

by on 19. Aug, 2011 in Keyword Research, Search Engine Marketing, Search Engine Optimization

I just had a time discussing Key Research module to my Satellite SEO Team and it is always refreshing to go back to the basics of SEO or SEM. It may be basic but I think is the most important aspect of SEO that every search marketer should FULLY understand . I always say that [...]

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