In my earlier post, I discussed the importance of knowing the Search Volume as well as the Competition in order to easily understand the playing field where you want to delve into. Search Volume (SV) raised to 2 divided by Competition (C) becomes your KEI (Keyword Effectiveness Index). KEI= S squared all over C. Take [...]
I just had a time discussing Key Research module to my Satellite SEO Team and it is always refreshing to go back to the basics of SEO or SEM. It may be basic but I think is the most important aspect of SEO that every search marketer should FULLY understand . I always say that [...]
Lo and behold! I attended another Search Engine Marketing Conference and here are a few key take away that I think would impact our strategies on Search Engine Optimization and Search Marketing. 1. Trust Bait is the ultimate method (as of now) in order to gain links to your website Jim Boykin of WeBuildPages.com basically, [...]
At a certain point in time, it was all-about getting the number one spot (#1) on the search engine result pages (SERPs) that every SEO tried to achieve. This created a culture among SEOs and the search engines. It became more of an all-exclusive dent on the IT industry (although up to this day, a [...]
